Reputation Management Tips That Actually Move the Needle

TL;DR:

• To effectively manage your reputation, claim and optimize your profiles, respond quickly to reviews, and consistently generate new feedback. Monitoring all online mentions and addressing recurring issues strengthen your brand's trust and visibility, especially on Google. Applying a three-phase approach—build, maintain, recover—ensures resilient reputation growth over time.

Your four most urgent actions right now: audit your Google Business Profile and major review listings for accuracy, respond to every unanswered review from the past 30 days, send a review request to your three most recent satisfied customers today, and set up a free Google Alert for your business name so nothing slips past you. Those four steps alone will stabilize most reputations within a week.

Immediate action checklist (execute in the next 24–72 hours):

• Claim and verify your Google Business Profile (go to business.google.com, click "Manage now") — assign to owner or marketing lead
• Respond to the most recent negative review with a calm, solution-focused reply — assign to owner or customer service manager
• Send a direct review link via SMS to three recent happy customers — assign to front-line staff or owner
• Set up Google Alerts (alerts.google.com) for your brand name and top keywords — assign to owner or admin
• Check Yelp, Facebook, and any industry-specific directories for unclaimed or outdated listings — assign to marketing lead
• Audit your top three search results by Googling your own name or business name — assign to owner
• Schedule a 5-minute daily review check into your morning routine or team standup — assign to whoever owns customer communications

Table of Contents

• What are reputation management tips and why do they matter for your business?
• The three phases of reputation management: Build, Maintain, and Recover
• How to set up a monitoring workflow that catches everything
• How should you respond to reviews and mentions?
• How to generate reviews ethically and consistently
• What customer experience fixes reduce negative reviews fastest?
• How content and SEO help you shape what people find about you
• What does a crisis response plan look like in practice?
• How do you choose the right reputation management tools?
• What KPIs should you track to measure reputation success?
• What does a 30/60/90-day reputation plan look like?
• Why a perfect 5-star rating can actually hurt you
• What are the legal considerations for reputation management?
• How do offline reputation efforts connect to your online presence?
• How do you handle fake reviews and misinformation?
• Key Takeaways
• The operational approach is what separates lasting reputation gains from short-term fixes
• Digital Marketing All can manage your reputation while you run your business
• Useful sources and further reading
• FAQ

What are reputation management tips and why do they matter for your business?

Online reputation management (ORM) is the practice of monitoring, shaping, and protecting how your business or personal brand appears across search engines, review platforms, social media, and AI-generated summaries. It covers everything from claiming your Google Business Profile and responding to reviews, to producing content that pushes down negative mentions and recovering from a public crisis.

The business case is direct. Most consumers do not consider a business with fewer than 3 stars, which means a single unaddressed wave of negative reviews can effectively shut off new customer acquisition. Meanwhile, businesses that claim profiles on multiple review sites tend to earn significantly more revenue than those that don't. One analysis found businesses with above-average reviews earn 54% more annual revenue, and claiming profiles on at least four review sites is associated with a 58% revenue uplift. A half-star improvement on review platforms is linked to a 5–9% increase in revenue according to UC Berkeley research cited in SMB playbooks.

For local businesses, approximately 73% of all local reviews appear on Google, making your Google Business Profile the single most important listing to manage. Beyond conversion, your reputation now directly affects local AI search summaries. Google's AI-generated local results pull from GBP fields, recent reviews, and fresh photos as data signals, so a neglected profile costs you visibility in both traditional and AI-driven search. You can read more about the business case for reputation management and how it connects to revenue.

Despite the stakes, a high percentage of CEOs rank reputation among their top external threats while only a minority have formal programs in place. That gap is where most small and medium-sized businesses lose ground.

The three phases of reputation management: Build, Maintain, and Recover

Every effective reputation program runs through three phases in sequence. Build creates the foundation before problems arise. Maintain keeps that foundation healthy through daily habits. Recover repairs damage when something goes wrong. Skipping Build and jumping straight to Maintain means you have nothing to fall back on during a crisis.

Build phase checklist

• Claim and fully complete your Google Business Profile, Yelp, Facebook, and any industry-specific directories (e.g., Houzz for contractors, Healthgrades for healthcare)
• Add accurate hours, photos, and a keyword-rich business description to every profile
• Create a reviews/testimonials page on your website and embed a review widget
• Publish your first five pieces of reputation-bearing content (About page, FAQ, case studies, team bios)
• Ask your 10–20 most loyal customers for an honest review to establish initial velocity

Maintain phase checklist

• Monitor Google, Yelp, Facebook, and social channels daily (5 minutes minimum)
• Respond to every review, positive or negative, within 24–48 hours
• Post fresh photos and a GBP update at least twice per month
• Brief frontline staff on review generation and response tone quarterly
• Track your average star rating and monthly review volume as standing KPIs

Recover phase checklist

• Activate your crisis response template within 2 hours of a reputation incident
• Identify the root cause of the complaint and fix it operationally before responding publicly
• Accelerate review generation from satisfied customers to dilute negative content
• Monitor sentiment daily until the rating trend reverses
• Document what happened and update your crisis playbook

The flow between phases is not strictly linear. A business in Maintain mode can be pushed into Recover by a single viral complaint, and the fastest path back is always through the Build fundamentals: accurate listings, fresh content, and a steady stream of authentic reviews.

How to set up a monitoring workflow that catches everything

Monitoring is the mandatory foundation of every best reputation management strategy. Without it, you are reacting to problems weeks after they surface. The primary surfaces to check daily are your Google Business Profile, major review platforms (Yelp, Facebook, industry directories), social media mentions, and, increasingly, AI assistant outputs like Google's AI Overviews and Bing Copilot.

Setup checklist:

• Enable email notifications in Google Business Profile, Yelp, and Facebook Business Manager
• Create Google Alerts for your business name, owner name, and top product/service terms
• Route all alert emails into a dedicated inbox or a Slack channel so nothing is buried
• Schedule a 5-minute morning check of that inbox before your first customer interaction
• Review your AI search presence monthly by searching your business name in Google AI Overviews and Bing

Pro Tip: Connect your review alert emails to a Slack channel using a free Zapier or Make workflow. Your whole team sees new reviews in real time, response times drop, and no review falls through the cracks during a busy week.

GBP fields like hours, photos, and posts are now interpreted as signals by AI systems and directly affect local AI summaries. Treat your GBP as a live data feed, not a one-time setup. For a deeper look at what modern monitoring requires, the 2026 guide to monitoring online reputation covers AI surfaces in detail.

How should you respond to reviews and mentions?

A prompt, empathetic response that owns the situation builds trust more than a perfect score. That is the default tone for every reply you write, regardless of the star rating.

Response templates:

Positive review reply: "Thank you so much, [First Name]! We're glad [specific service or product] hit the mark for you. We look forward to seeing you again soon."

Neutral (3-star) review reply: "Thank you for the honest feedback, [First Name]. We're glad parts of your experience worked well, and we'd love to make the rest right. Please reach out to us directly at [contact] so we can follow up."

Negative review reply: "[First Name], thank you for taking the time to share this. We're sorry your experience didn't meet the standard we hold ourselves to. We'd like to make it right — please contact us at [contact] and we'll personally follow up."

Social mention reply: "Thanks for the mention, [Handle]! We appreciate you sharing that. If there's anything we can do for you, just let us know."

Dos and don'ts:

• Do respond within 24 hours; 48 hours is the outer limit before it signals indifference
• Do use the reviewer's first name when available
• Do move sensitive details offline ("please reach out directly at...")
• Don't argue, deny, or get defensive in a public reply
• Don't copy-paste the same generic response to every review
• Don't offer refunds or compensation publicly; handle that in a private channel

Escalation rules: Loop in legal or leadership when a review contains allegations of illegal conduct, a threat, or a claim that could trigger regulatory scrutiny. Issue a brief holding statement ("We are looking into this and will respond shortly") within 2 hours. Flag reviews that violate platform policies (fake, incentivized, or from a competitor) using the platform's built-in reporting tool rather than responding publicly. A well-handled negative review can build more trust with prospective buyers than an unblemished 5-star profile.

How to generate reviews ethically and consistently

Steady, ethical review generation is the highest-return activity in any online reputation management program. Consistently generating new reviews regularly compounds faster than many other reputation tactics.

1. Identify your trigger moments. The best time to ask is immediately after a successful delivery, completed service, or resolved support ticket. That is when satisfaction is highest and the customer's memory is fresh.
2. Choose your channel. SMS outperforms email for review requests. Text messages convert significantly better than email when asking for reviews, so lead with SMS when you have a mobile number.
3. Write a short, direct message. "Hi [Name], thanks for choosing [Business]. If you have 60 seconds, an honest Google review would mean a lot to us: [direct link]." Keep it under 160 characters.
4. Set a follow-up. If no review appears after 5 days, send one email follow-up. Stop after that.
5. Automate the sequence. Automating review requests into your post-purchase or post-service workflow raises consistency and response rates versus manual, sporadic asks. Connect your CRM or booking system to a review request tool so the ask goes out automatically.
6. Display what you earn. Embed a Google review widget on your homepage and a dedicated testimonials page. Add schema markup so star ratings appear in search results.

Platform compliance: Never offer discounts, gifts, or incentives in exchange for reviews. Google, Yelp, and the FTC all prohibit incentivized reviews. Disclose any material relationship if you ask employees or partners to review. Soliciting reviews from people who have not actually used your service violates every major platform's terms. For ongoing review generation and management, a managed program removes the compliance guesswork.

Aim to generate new reviews regularly to maintain recency signals. Fewer than that and your profile can look stagnant to both consumers and Google's ranking systems.

What customer experience fixes reduce negative reviews fastest?

Root-cause fixes are more durable than any reactive messaging. Before you write another response template, look at your last 20 negative reviews and identify the two or three recurring complaints. Those patterns are your operational to-do list.

Quick internal fixes:

• Retrain frontline staff on the top two complaint themes using real review language as examples
• Add a quality check step at the moment most complaints originate (handoff, delivery, checkout)
• Adjust scheduling or staffing if wait time or availability is a recurring theme
• Create a simple internal escalation path so staff can flag a dissatisfied customer before they leave a review

30-day CX improvement checklist:

• Audit your response time to customer inquiries and set a target (under 4 hours during business hours)
• Review your return, refund, or cancellation policy for friction points that generate complaints
• Add a post-service follow-up touchpoint (a brief check-in call or text 24 hours after service)
• Survey your last 10 customers with a single question: "What could we have done better?"
• Share review feedback in your weekly team meeting so everyone sees the pattern, not just management

The goal is to close the loop between what customers say publicly and what your team does operationally. When staff understand that a recurring complaint about wait times is costing the business real revenue, the fix tends to happen faster.

How content and SEO help you shape what people find about you

Targeted content and structured pages are the most reliable way to influence both search results and AI-generated summaries. Start with three priority pages before anything else: your homepage, a reviews and testimonials hub, and an FAQ or corrections page.

Priority page checklist:

• Homepage: Include your average star rating, a short testimonials section with schema markup, and service-specific keywords in the meta title and H1
• Reviews/testimonials hub: Aggregate your best reviews, add structured data (Review schema), and link to your Google and Yelp profiles
• FAQ/corrections page: Address common misconceptions, respond to recurring negative themes, and include your brand name in the page title

SEO steps to push down negative content:

• Build internal links from high-traffic pages to your testimonials hub and FAQ
• Publish a new piece of reputation-bearing content monthly (case study, client story, team update)
• Keep your GBP posts, photos, and Q&A section current. Fresh photos and regular GBP posts measurably increase engagement and influence local discovery
• Claim and optimize your profiles on LinkedIn, Facebook, and any industry directories so you control more of the first-page results for your name

Social and employee advocacy:

Reputation programs that integrate social signals and executive-led LinkedIn activity produce outsized gains because personal profiles generate far more reach than company pages. Encourage your founder or key executives to post one short LinkedIn update per week that reflects your brand values. Ask employees to share company content from their own accounts when it is relevant to their network. This is one of the fastest ways to build a positive content layer that AI systems and search engines can surface. Managing your digital footprint proactively means you are not scrambling to fill the void when a negative story appears.

What does a crisis response plan look like in practice?

A standing crisis playbook removes decision friction when something goes wrong. Follow this checklist in order.

0–24 hours:

• Assign a single point of contact to own all public communications
• Post a brief holding statement on the relevant platform: "We are aware of this concern and are looking into it. We will follow up within [timeframe]."
• Gather the facts internally before making any public claim about what happened
• Notify leadership and legal if the incident involves safety, regulatory risk, or media attention

24–72 hours:

• Post a follow-up public remediation statement: "We've completed our review. Here is what happened, what we've done to fix it, and what we're changing going forward."
• Reach out directly to the affected customer(s) to resolve their issue privately
• Accelerate review generation from satisfied customers to begin diluting negative sentiment
• Monitor sentiment daily and log the trend

7–30 days:

• Track your average rating weekly to measure recovery velocity
• Publish one piece of positive content (case study, team update, community post) per week
• Conduct an internal post-mortem and update your crisis playbook with what you learned
• Measure response rate and rating trend at the 30-day mark as your recovery checkpoint

Public remediation template: "We want to address [the situation] directly. After reviewing what happened, we found [brief factual summary]. We've taken the following steps: [list actions]. We hold ourselves to a higher standard and are committed to making this right. If you were affected, please contact us at [contact]."

How do you choose the right reputation management tools?

Choose tools by workflow fit, not feature lists. The best monitoring tool is the one your team will actually check every day. For most U.S. SMBs, that means starting free and adding paid tools only when a specific gap appears.

Tool types and selection criteria:

• Free alerts (Google Alerts, GBP notifications): Zero cost, covers web mentions and GBP reviews. Start here.
• Review aggregators: Consolidate reviews from Google, Yelp, Facebook, and industry sites into one inbox. Look for integrations with your CRM or email platform.
• Social listening tools: Track brand mentions across social channels. Evaluate by the platforms they cover and whether they support your industry's key channels.
• Reputation dashboards: Combine review data, sentiment trends, and response tracking. Useful once you have volume (50+ reviews/month).
• Automation connectors (Zapier, Make): Route alerts into Slack or email, trigger review requests from your CRM. Low cost, high impact.

Selection criteria checklist:

• Does it cover Google, Yelp, Facebook, and your top industry directory?
• Does it integrate with your existing CRM, email, or project management tool?
• Does it support response SLA tracking (time-to-reply reporting)?
• Is the price proportional to your current review volume?
• Does the vendor offer onboarding support or documentation for your team size?

When the volume of reviews, platforms, and AI surfaces exceeds what one person can manage manually, or when local SEO and GBP optimization need to run in parallel, that is the point to consider a managed partner. Digital Marketing All handles ongoing monitoring, review generation, crisis response, and GBP optimization as a full-service program, with AI integration built in for local search visibility.

What KPIs should you track to measure reputation success?

Pick four to six KPIs that show both health and business impact. Tracking your star rating alone tells you almost nothing about trajectory.

Suggested monthly reporting template:

• Current average rating and change from prior month
• Total new reviews this month vs. prior month
• Response rate and average response time
• Top two positive themes and top two negative themes from reviews
• Actions taken (operational fixes, content published, crisis responses)
• GBP views, direction requests, and call clicks

Tie your monthly report to a business outcome where possible. Even a half-star improvement in star ratings on review platforms is associated with a 5–9% revenue increase, so quantifying that impact in dollar terms makes a strong case to leadership.

What does a 30/60/90-day reputation plan look like?

A prioritized 30/60/90 plan keeps you from trying to do everything at once. One primary focus per period: stabilize in month one, build in month two, scale in month three.

Days 1–30: Stabilize

• Claim and fully complete all major listings (Google, Yelp, Facebook, industry directories)
• Respond to every unanswered review from the past 90 days
• Set up Google Alerts and GBP notifications
• Send review requests to your 10 most recent satisfied customers
• Fix the single most common complaint identified from your review audit

Days 31–60: Build

• Publish your reviews/testimonials hub page with schema markup
• Launch an automated review request sequence from your CRM or booking system
• Post two GBP updates and add five new photos
• Publish one piece of reputation-bearing content (case study or FAQ page)
• Brief your team on response tone and escalation rules

Days 61–90: Scale

• Add a social listening tool if review volume justifies it
• Begin executive or founder LinkedIn posting cadence (one post per week)
• Run your first monthly reputation report and present it to leadership
• Evaluate whether a managed reputation partner makes sense given current volume and complexity

Rough cost ranges for U.S. SMBs:

• DIY (free tools + owner time): $0–$50/month in tooling; primary cost is 3–5 hours per week of owner or staff time
• DIY with automation (paid review tools + Zapier): $100–$300/month; reduces manual time to 1–2 hours per week
• Managed agency retainer: Varies by scope; covers monitoring, review generation, GBP optimization, content, and crisis response as a full program

Why a perfect 5-star rating can actually hurt you

A flawless 5.0 rating can look suspicious to buyers who know how review platforms work. Balanced ratings with accountable, specific responses often convert better than a pristine score with no engagement.

A thoughtful response that owns the issue and offers a clear remediation path often builds trust with prospective buyers more than an unblemished 5-star profile. Buyers read the responses as much as the reviews themselves — a business that handles criticism gracefully signals that it will handle problems gracefully for them too.

The practical implication: do not chase a perfect score. Chase a high response rate and a consistent tone. A business with a moderate star rating and many engaged review responses often outperforms a competitor with a higher star rating but fewer reviews and no responses, in both consumer trust and search visibility.

Diane O'Brien, working with Digital Marketing All's clients, has seen this pattern repeatedly. A service business that moved from ignoring negative reviews to responding within 24 hours with a specific remediation offer saw its conversion rate from profile views improve measurably within 60 days. The rating barely moved. The response behavior did. Humanizing your brand's digital presence through consistent, accountable responses is one of the highest-leverage tactics available to any SMB.

What are the legal considerations for reputation management?

Defamatory content, fake reviews, and public accusations create legal exposure that requires a different response than a standard negative review. Before you act, understand the distinction.

Defamation requires a false statement of fact (not an opinion) that causes measurable harm. If a review contains a provably false factual claim, you have grounds to request removal from the platform and, in serious cases, pursue legal action. Document the review with screenshots before reporting it.

Platform removal requests are your first step, not litigation. Google, Yelp, and Facebook each have formal processes for flagging reviews that violate their policies (fake, incentivized, defamatory, or from someone who never used your service). Use those processes first. Legal action is slow, expensive, and often draws more attention to the content you want removed.

The Streisand Effect is a real risk. Publicly threatening legal action against a reviewer frequently amplifies the original complaint. Handle legal escalations quietly and through counsel, not through public responses.

Section 230 of the Communications Decency Act generally protects platforms from liability for third-party content, which means suing the platform itself is rarely productive. Your legal options are typically directed at the original poster.

Practical rule: consult an attorney before sending a cease-and-desist or filing a defamation claim. The threshold for actionable defamation is higher than most business owners expect, and a poorly executed legal threat can backfire publicly.

This article is general information, not legal advice. Confirm your specific situation with a qualified attorney.

How do offline reputation efforts connect to your online presence?

Your offline customer experience is the raw material for your online reputation. Every in-person interaction, phone call, and service delivery is a potential review, referral, or complaint waiting to happen.

The most direct integration point is your review request process. Train frontline staff to mention reviews naturally at the moment of highest satisfaction, such as at checkout, at the end of a service call, or when a customer expresses thanks. A verbal ask followed immediately by a text message link is the highest-converting combination.

Offline-to-online tactics that work:

• Add a QR code linking to your Google review page on receipts, business cards, and in-store signage
• Brief staff on the top two or three review themes so they can address them proactively in conversation
• Use in-person events, community sponsorships, and local partnerships to generate press mentions and social posts that feed your online content layer
• Collect customer testimonials in writing at the point of service and ask permission to publish them on your website

The feedback loop runs both ways. What customers say online should inform how you train staff, set expectations, and design your service delivery. A monthly review of your top negative themes in a team meeting closes that loop and prevents the same complaint from appearing month after month.

How do you handle fake reviews and misinformation?

Fake reviews are a growing problem for U.S. businesses, and the FTC has increased enforcement against both the businesses that buy them and the services that sell them. Your response strategy for fake reviews is different from your response to legitimate negative feedback.

Identifying fake reviews:

• The reviewer has no other review history or a very new account
• The review uses generic language with no specific details about your business
• Multiple reviews appear in a short window with similar phrasing
• The reviewer's name does not match any customer in your records

What to do:

1. Do not respond publicly to a review you believe is fake. A response legitimizes it and makes removal harder.
2. Flag it through the platform's reporting tool with a clear explanation of why it violates policy (no record of this customer, generic language, suspected competitor origin).
3. Document everything: screenshots, dates, and your internal records showing no matching transaction.
4. If a coordinated fake review attack is underway (multiple reviews in a short window), contact the platform's business support line directly and escalate to a human reviewer.
5. Accelerate legitimate review generation in parallel so the fake content is diluted by real volume.

Misinformation (false claims in news, social media, or forums) follows a similar process: document, report to the platform, and publish a factual correction on your own channels. Never engage in a public argument with the original source. A calm, factual statement on your website and GBP Q&A section is more credible than a heated back-and-forth.

Key Takeaways

Consistent monitoring, fast responses, and steady review generation are the three operational habits that determine whether your reputation improves or erodes over time.

The operational approach is what separates lasting reputation gains from short-term fixes

Most reputation advice focuses on what to say. The businesses that actually improve their standing focus on what to do, repeatedly, as part of daily operations.

The clearest example of this plays out with review response rates. A business that commits to responding to every review within 24 hours, even briefly, signals to both consumers and Google that someone is actively managing the brand. That signal compounds. Prospective customers read responses as a preview of how the business handles problems. Google's local ranking systems treat response activity as an engagement signal. The rating itself matters less than the pattern of behavior around it.

The 30/60/90 framework in this article is designed specifically to make that behavior repeatable. Month one is about removing the gaps that are actively costing you customers right now. Month two is about building the systems that make good habits automatic. Month three is about scaling what works and measuring it honestly.

One practical piece of advice for anyone starting small: pick one platform and do it well before spreading across five. For most U.S. businesses, that platform is Google. Get your GBP fully optimized, hit a 100% response rate on Google reviews, and build your review velocity there first. Everything else follows from that foundation.

Digital Marketing All can manage your reputation while you run your business

For U.S. small and medium-sized businesses that need results without adding hours to their week, Digital Marketing All offers a managed reputation program that covers the full operational stack: review generation and management, Google Business Profile optimization, monitoring and alert routing, crisis response support, and local SEO integration with AI search visibility built in.

Services relevant to this article include:

• Review generation and management: Automated request sequences, compliance-safe workflows, and display integration for your website
• GBP optimization: Fresh photos, posts, Q&A management, and AI signal optimization for local search
• Monitoring and reporting: Unified inbox setup, monthly KPI reporting, and sentiment tracking
• Crisis response support: Standing playbook setup and escalation guidance

If you want a professional team handling your reputation while you focus on running your business, get started with review management or visit the waiting room for a quick assessment of where your reputation stands today.

Useful sources and further reading

• Google Business Profile Help Center: The authoritative source for GBP policies, review removal requests, and profile optimization guidelines. Check the "Remove reviews" section for current flagging procedures.
• Wharton Online: Small Business Reputation Management Tips: Academic-backed overview of reputation principles for SMBs; useful for grounding your strategy in research.
• Yelp for Business: Review Policy: Explains Yelp's recommendation algorithm and what types of reviews get filtered or removed.
• FTC: Endorsement Guides: The governing U.S. rules on review solicitation, disclosure requirements, and incentivized reviews. Read this before building any review generation program.
• Search Engine Journal: GBP Playbook for AI Local Search: Current guidance on how GBP fields feed AI-generated local summaries; essential reading for 2026 local visibility.

FAQ

How can I improve my reputation management?

Start by claiming and completing your Google Business Profile, then respond to every review within 24 hours and send SMS review requests to recent satisfied customers. Automating those requests into your post-service workflow creates the consistent review velocity that drives long-term improvement.

What are the three phases of reputation management?

The three phases are Build (claim profiles, create content, generate initial reviews), Maintain (daily monitoring, consistent responses, employee advocacy), and Recover (rapid crisis response, root-cause fixes, accelerated review generation). Sequencing matters: skipping Build leaves you without a foundation when Recover becomes necessary.

What is a reputation management strategy?

A reputation management strategy is a formal program for monitoring, shaping, and protecting how your business appears across search engines, review platforms, social media, and AI-generated summaries. An effective strategy ties specific KPIs (average rating, review velocity, response rate) to operational habits and a defined crisis response plan.

What are the three categories of tactics for reputation management?

The three categories align with the Build-Maintain-Recover framework: proactive tactics (profile optimization, content creation, review generation), maintenance tactics (monitoring, responding, employee advocacy), and reactive tactics (crisis response, defamation handling, fake review reporting). Most businesses underinvest in proactive tactics and then overspend on reactive ones.

How do fake reviews affect my business and what can I do?

Fake reviews can suppress your rating and mislead prospective customers, and the FTC actively enforces against businesses that buy them. Flag suspected fake reviews through the platform's reporting tool with documentation, accelerate legitimate review generation to dilute the impact, and contact platform business support directly if a coordinated attack is underway.

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• Review Generation and Management